Aethir and Return Entertainment: Shaping the Future of Cloud-Native Smart TV Gaming

Cloud-native smart TV gaming is on an exponential growth path, allowing players to use their smartphones as controllers and directly stream gaming titles on their smart TVs. Today's modern smart TV sets can stream super-high-resolution content and provide users with superb home entertainment. However, running modern cinematic games in the cloud requires immense computing power. To jumpstart the next evolutionary phase of cloud-native smart TV gaming, Return Entertainment is joining forces with Aethir to build a groundbreaking all-in-one solution for gaming studios, game publishers, and TV manufacturers. Together, we are blending Aethir, the world's only enterprise-grade decentralized GPU cloud computing infrastructure, with Return Entertainment's premium latency-tolerant streaming platform for smart TV cloud gaming. The synergy between our entities will create a never-before-seen cloud gaming experience on smart TVs, bringing cinematic big-screen gaming to every living room with massive scalability and viable economics. 

"Return Entertainment's cloud gaming platform, powered by Aethir's distributed GPU infrastructure, is a match made in heaven," said Vesa Jutila, CEO of Return Entertainment. "By combining our strengths, we're creating a one-stop solution for cloud-native smart TV gaming."

Return Entertainment recently launched Rivals Arena, the first gaming title on their smart TV cloud gaming platform. It is a free tactical brawler available on a selection of Samsung's smart TVs in the US. While Samsung is the gaming platform's first official partner, the technology is also available to other smart TV manufacturers. Return Entertainment is expanding its cloud gaming service, designed for mainstream TV audiences, thus enabling millions of potential customers to enjoy Rivals Arena in their homes. To prepare for massive user base growth, Return Entertainment and Aethir are establishing a cloud gaming alliance, in which Aethir will provide a reliable, secure, and highly scalable GPU cloud computing power supply to Return Entertainment's cloud gamers. 

Thanks to Aethir's DePIN stack, millions of gamers can enjoy Rivals Arena, a revolutionary deck-building brawler built with the breathtaking Unreal 5 engine. The user experience is smooth and straightforward because players just need to access Return Entertainment’s smart TV cloud gaming platform on their TV sets and scan the Rivals Arena QR code with their phones to start playing the game. 

This is just the beginning of Aethir and Return Entertainment's collaborative journey. Aethir will support the upcoming gaming titles featured on Return Entertainment's cloud gaming platform. We will also work together on a comprehensive solution for streaming service providers, Smart TV manufacturers, and TV operators. Together, we are shaping the future of cloud-native TV gaming, providing users worldwide with everything they need to enjoy ultra-low-latency AAA cloud gaming on their TVs. 

The cloud gaming industry is rapidly expanding, but it faces a significant challenge-the need for vast amounts of reliable GPU computing power to efficiently reach gamers worldwide. Traditional centralized computing providers struggle to efficiently reach players at the network's edge due to the location of their computing power in centralized regional data centers. Aethir's approach is fundamentally different. Our network uses decentralized architecture, with GPU resources distributed in numerous locations worldwide. This unique setup allows us to service all of our gaming clients' end-users with the physically closest available GPU Containers in Aethir's network, significantly reducing latency and providing players with the frictionless, lag-free cloud gaming experience they deserve. 

Aethir's decentralized supply of 80,000+ top-shelf GPUs, along with our exclusive 3,000+ strong fleet of NVIDIA H100 chipsets, is up to the task of supporting Smart TV cloud gaming innovation on a global scale, together with Return Entertainment. The combination of our cloud infrastructure and Return Entertainment's gaming platform will create a win-win situation for the future of cloud gaming home entertainment.